Google Ads · Search and Performance Max

Google Ads that reach people ready to buy

Appear at the top of Google when customers search for what you offer. We build and manage Search, Performance Max and call campaigns focused on calls, enquiries and sales.

What's included

Keyword research and competitor review
Search, Performance Max and call campaigns
Ad copy, assets and landing page advice
Conversion tracking with Google Tag Manager and GA4
Weekly keyword, search term and bid optimisation
Monthly report showing calls, enquiries and cost per lead

Who it's for

Is Google Ads right for your business?

Search-driven services

Businesses people look for when they need them now, such as clinics, repairs, rentals and courses.

Call-based businesses

Companies where most sales start with a phone call.

Ready websites

Businesses with a website or landing page that can turn visitors into enquiries.

How it works

How we work on Google Ads

Understand your goal

We learn your business, offer, customers and what a good lead looks like for you.

Set up tracking and campaigns

We install tracking, build audiences and prepare ad creatives and copy.

Launch and test

Campaigns go live with several ads and audiences, so we learn quickly what works.

Optimise and report

We adjust budgets, audiences and creatives every week, and report monthly in plain language.

FAQs

Google Ads questions

What is the difference between Google Ads and Meta Ads?

Google Ads reach people who are already searching for a product or service. Meta Ads reach people based on their interests before they search. Many businesses get the best results by using both.

Do I need a website for Google Ads?

Results are best with a fast, clear landing page. Call-only campaigns can work without a full website. We will advise what makes sense for you.

How soon can campaigns go live?

As soon as we have access to your account, tracking is in place and Google has approved the ads.

Ready to get started with Google Ads?

Book a free consultation. We will look at your business and tell you honestly what we would do next. There is no obligation.