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FAQs
Frequently asked questions
Straight answers about how we work, what we charge for and what you can expect. Can’t find your question? Ask us on WhatsApp.
01
General Questions About ADCONCEPT
What is ADCONCEPT?
ADCONCEPT is a digital marketing agency based in Malappuram, Kerala. We help businesses grow through advertising, SEO, websites, social media and design, with every plan built around enquiries and sales rather than likes and reach.
Where are you based? Do you work with businesses outside Kerala?
We are based in Malappuram, Kerala. We work with businesses across Kerala and in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain. Most of our work is done online, so your location is not a barrier, and we arrange calls at times that suit your time zone.
What kind of businesses do you work with?
We work best with business owners who are ready to invest in marketing and can follow up on the enquiries they receive. If we do not think we are the right fit for your business, we will tell you during the consultation.
Can I meet you in person?
Yes. You can schedule a meeting with us at our office in Malappuram, and if your business is nearby, we can come and meet you at your place. For clients further away, including in the Gulf, we meet on phone or video calls. To arrange a meeting, message us on WhatsApp.
Is the first consultation really free?
Yes. The consultation is free and there is no obligation. We use it to understand your business and goals, and we tell you honestly what we would do next, including when we think you do not need our services yet.
02
Digital Marketing Services
What services do you offer?
Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, SEO, Google Business Profile, website design, social media marketing, branding, logo design, graphic design, video editing and marketing strategy. Each service has its own page under Services in the menu.
I am not sure which service I need. Can you help?
Yes. Most business owners are not sure where to start. In the free consultation we look at your goals, budget and current marketing, then recommend the services that make sense. You can also ask for a free marketing audit.
Do I need to use all of your services?
No. We only recommend what fits your goals and budget. Many clients start with one service, such as Meta Ads or SEO, and add more later if it makes sense.
What is included in the free marketing audit?
Send us your website, Instagram page or Google Business Profile link, and we will share a short audit with three practical improvements you can make.
Can you work alongside my in-house team or another agency?
Yes. We can handle specific areas, such as ads or SEO, while your team or another provider handles the rest. We agree clearly who is responsible for what before we start.
04
Meta Ads & Google Ads
What is the difference between Meta Ads and Google Ads?
Google Ads reach people who are already searching for a product or service. Meta Ads (Facebook and Instagram) reach people based on their interests before they search. Many businesses get the best results by using both.
How much should I spend on ads?
It depends on your goal, your competition and the area you want to reach. We recommend a realistic starting budget during the consultation, and we never push you to spend more than makes sense.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to Meta or Google from your own account. Our management fee is separate and agreed in writing before we start.
Whose name are the ad accounts in?
Yours. Your ad accounts, pages and data stay in your name, and we work through partner access. If we stop working together, you keep everything.
How soon will I see results from ads?
Paid ads can start generating enquiries within the first few weeks, though campaigns usually need a few weeks of testing and optimisation to perform at their best.
Can you run ads that reach customers in the Gulf?
Yes. Campaigns can target people in specific countries and cities, and can be narrowed by language and interests, for example Malayalis living in the UAE.
05
SEO & Website Development
How long does SEO take to show results?
SEO is a long-term investment. Improvements often take several months, depending on your competition and the current state of your website.
Do I need a new website?
Not always. We check your current website first. If it is not turning visitors into enquiries, we tell you what to fix and whether a rebuild is worthwhile.
Which platform do you build websites on?
We build websites in WordPress with Elementor.
Will I own my website and domain?
Yes. The domain, hosting and website are set up in your name.
Do you offer website maintenance after launch?
Yes. Website maintenance is free for the first 6 months after your website goes live. This covers keeping WordPress, your theme and plugins up to date, regular backups, security checks and fixing technical issues. After 6 months, you can continue with a paid maintenance plan, and we agree the fee with you in writing before it starts.
06
Pricing & Packages
How much do your services cost?
It depends on the services you need, the scope of work and the platforms involved. Every fee is agreed in writing before we start.
Do you have fixed packages?
No. Every plan is tailored to your business, goals and budget. After the free consultation, we recommend the services that fit your needs and confirm exactly what is included before we start.
Are there any hidden charges?
No. Our fees are agreed in writing before we start. Ad budgets are paid directly to the platforms, and any other costs, such as a domain, hosting or paid tools, are explained before you commit.
Is there a long-term contract?
No long-term lock-in. We work on monthly agreements with a notice period. Most marketing needs around 3 to 4 months of testing and improvement to show clear progress, so we recommend giving it at least that long before judging the results.
How do payments work?
Payment terms, including when each payment is due and how you can pay, are set out clearly in your written agreement before any work begins. If you are based in the GCC, we will agree the most convenient currency and payment method with you.
07
Project Process & Communication
What happens after I send an enquiry?
We reply within one working day. Then we have a short discovery call, about 20 to 30 minutes, to understand your business and goals. After that we tell you what we would do and what it would cost. There is no pressure and no obligation.
How do we stay in touch during a project?
Mostly on WhatsApp and phone calls, and by email when needed. You can reach us on WhatsApp or at adsconceptmarketing@gmail.com.
How quickly will you reply to my messages?
We reply as soon as possible, and always within one working day.
What do you need from me to get started?
Usually access to your ad accounts, pages or website, your logo and brand material, details of your offers, and a contact person who will follow up on the enquiries we bring in.
How long does it take to get started?
It depends on the service. Once the plan is agreed and we have the access we need, we confirm a start date with you in writing.
Can you work with my time zone in the Gulf?
Yes. We arrange calls at times that suit GCC time zones.
08
Results, Reporting & Support
How will I know if my marketing is working?
You can see exactly which ads, pages and posts bring you enquiries and customers. You also receive a monthly report that explains the results in plain language.
What will my monthly report include?
The numbers that matter to your business, such as enquiries, calls and WhatsApp messages, ad spend and cost per lead, along with what we changed during the month and what we plan to do next.
How often do you review and improve campaigns?
We review performance every week and adjust budgets, audiences, keywords and creatives as needed.
What if the results are not what I expected?
We look at the data with you, explain honestly what is and is not working, and change the approach. If a channel does not suit your business, we will tell you rather than keep spending your money on it.
What happens if I want to stop working with you?
You give notice as agreed in your contract. Your ad accounts, website and data stay in your name, so nothing is lost when we stop working together.
Still Have Questions?
Let’s discuss how ADCONCEPT can help grow your business.
03
Social Media Marketing
Which social media platforms do you manage?
Mainly Instagram and Facebook, and LinkedIn for B2B businesses. We recommend the platforms where your customers actually spend their time, rather than being on every platform.
Will I approve the content before it is posted?
Yes. You receive a monthly content calendar to review, and nothing is published until you approve it.
Do you create content in Malayalam?
Yes. We write captions in English and Malayalam, and can add Malayalam subtitles to videos.
Will posting on social media bring me sales?
Regular, well-planned posting builds trust and keeps your business visible. For faster enquiries, we usually recommend combining it with paid ads.